| 12th January 2008 -
Sponsored by American Express, The Hotel Marketing Association Awards
are the Oscars for the marketing industry and are highly contested with
over 40 submissions in six categories from the very best On being chosen as a judge, David said, “This is by far the best
industry updating I have ever been part of. It was an honour to be chosen,
as the only academic on the panel, and a very rewarding experience.” David is currently completing a paper, co-authored with Amanda Riches,
Head of Quality and Guest Insight at Whitbread’s Premier Inns, on the
company’s innovative guestfeed back system and will be presented at
the Annual Council for Hospitality Management Education’s Research
Conference at the University of Strathclyde in May 2008. This paper joins
David’s ever increasing collection of published academic journals,
reviews and papers, which can be found online at The Wivenhoe
Encyclopaedia. www.wivenhoe.gov.uk/people/mccaskey.htm
All teaching staff at Colchester Institute regularly undertake work
experience and initiatives in the area in which they teach, in order to
update and understand their industry and to keep their knowledge and
teaching current.
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Colchester Institute lecturer and Wivenhoe resident,
David McCaskey, felt very honoured last week, when he was chosen as one of eight,
well-regarded individuals to judge and determine the winners of the HMA
Hotel Marketing Awards 2007.