| Wivenhoe Shops Support Group The aim of this group
is to:
1. To reduce the carbon footprint of local people by making fewer car
journeys out of Wivenhoe for shopping
2. Encourage local people to use the local shops (and eventually services)
rather than going to an out-of-town supermarket. This will help boost the
local economy. It will also encourage local shops to both diversify and
extend their product range.
3. To encourage more shops to open in Wivenhoe, particularly 'core' shops
(greengrocers, butchers and fishmongers). It is hope that this effect will
snowball with a critical mass of shops being reached. This aim was
particularly popular amongst those residents surveyed and features in the
Town Plan 2008 .
4. To help sustain and expand the local economy. To try and keep local money
flowing through the local economy. This will in turn encourage more local
employment and training. Reducing ‘economic leakage’ from the town will
allow for economic growth from the virtuous cycle that economists call the
‘multiplier effect’ .
For more information:
http://wivssg.wikidot.com/
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