Jovan Djordjevic artist and international illustrator presents a selection of fine print digital images, salvaged from paper-board packaging and procured over a period of a year.  A personal investigation and selection collected from diverse sources: images out of sight, yet a significant part of today’s massive visual throw away culture.

Printed ephemera depicting the registration of visual imagery and typographic iconography, seldom observed, yet essential in today’s world of mass commercial printing.  Information graphics, hidden marks, symbols and colour swatches swathe the surfaces of structural package designs.

Consumers react to package shapes almost immediately and are frequently influenced by their design and shapes when making buying decisions, yet seldom do they scrutinise beneath the surface of these receptacles, to observe the often hidden visual clues of a curious world of colour and mechanical precision printed symbols, without which these items could not be practically produced.